CRANE HIRE LEADS FOR NEW AGE CRANE
From ZERO to 50+ Leads/Month And a Business That Doubled in Size
CLIENT
New Age Crane
INDUSTRY
Crane Hire and Heavy Lifting
DM DESIGN STUDIO'S SERVICES USED
GOOGLE ADS MANAGEMENT
COMPLETE WEBSITE DESIGN & BUILD
SEO (ON-PAGE AND LOCAL SEARCH)
GOOGLE MY BUSINESS (GMB) SEO
BACKGROUND
When New Age Crane first got in touch, they had no online presence, not even a basic website. Like many in the heavy machinery and trades sector, they relied solely on word of mouth and industry networks to secure work.
But as competition grew and demand shifted online, it became clear that without a strong digital presence, they were missing out on serious opportunities.
OUR STRATEGY
SEO
• Carried out detailed keyword research to uncover the most profitable terms in the crane hire niche.
• Created and optimised service and location pages targeting suburbs, cities, and job types.
• Integrated schema markup, optimised meta tags, and ensured fast page speeds to boost ranking potential.
• Rolled out a monthly blog strategy based on seasonal demand, safety insights, and equipment topics - all aligned with high-intent keywords.
WEBSITE BUILD
• Designed and developed a professional, conversion-optimised website from the ground up.
• Mobile-responsive, fast-loading, and built to reflect the credibility of an established contractor.
• Clear navigation and persuasive content made it easy for visitors to understand services and enquire quickly.
• Strong calls-to-action and enquiry forms were included to capture leads with minimal friction.
GMB SEO (GOOGLE BUSINESS PROFILE)
• Fully optimised New Age Crane’s Google Business Profile.
• Added geo-targeted service descriptions, high-quality images, and relevant service keywords.
• Published weekly GMB posts to maintain visibility in local map results and build trust.
• Collected and managed customer reviews to establish strong social proof.
GOOGLE ADS MANAGEMENT
• Launched Google Ads campaigns targeting high-intent commercial keywords (e.g. “crane hire Melbourne”, “franna crane hire”, “24/7 crane hire service”).
• Built out location-specific ad groups to serve ads in New Age Crane’s primary and secondary service areas.
• Designed dedicated landing pages aligned with ad intent, improving Quality Scores and reducing cost per lead.
• Conducted ongoing A/B testing on headlines, content, and bidding strategies to optimise for cost-effective conversions.
THE RESULT? RAPID GROWTH & MARKET RECOGNITION
Following implementation of our full strategy across web, search, and ads:
• 50+ new qualified leads every month - not just clicks, but genuine business opportunities
• Expanded into two new states to meet growing demand
• Added new team members to keep up with the workload
• Invested in new equipment, reinvesting revenue into growth
• Now recognised in their market as the go-to crane hire contractor
SUSTAINABLE DIGITAL GROWTH
This case study highlights what’s possible when a high-performing business is paired with a strong, strategic digital foundation. From having no visibility online to becoming a top-tier contractor in their field, New Age Crane’s growth has been driven by data-led marketing and a conversion-focused website.
Whether you’re starting from scratch or ready to scale your construction or hire business, our strategies are built to deliver real results - and we’ve got the track record to back it up.
BE OUR NEXT SUCCESS STORY