RAPID GROWTH FOR JIDOSHA CUSTOMS
FROM $13,256 IN AD SPEND TO $100,000 IN BOOKED REVENUE IN 30 DAYS
CLIENT
Jidosha Customs
INDUSTRY
Automotive Detailing, Ceramic Coating and Paint Protection Film
DM DESIGN STUDIO'S SERVICES USED
FACEBOOK & INSTAGRAM ADS (META)
CONVERSION-FOCUSED LANDING PAGE
SEO (ON-PAGE AND LOCAL SEARCH)
COMPLETE WEBSITE DESIGN & BUILD
BACKGROUND
Jidosha Customs delivers premium ceramic coating and paint protection film services for owners who take their vehicles seriously.
To turn that specialist workmanship into consistent bookings, the business needed more than an isolated website or advertising campaign. It needed a complete digital system, one that could reach the right vehicle owners, communicate the quality of the work and convert interest into qualified enquiries.
DM Design Studio brought four essential components together: SEO, a premium website, a focused landing page and targeted Meta advertising.
The objective was simple: build every part to support the others and turn attention into booked revenue.
OUR STRATEGY
META ADS
We developed the creative, messaging and audience targeting around vehicle owners who actively invest in their cars.
Rather than advertising to a broad audience, the campaign was built to reach people more likely to value ceramic coating and paint protection film and more likely to proceed with a premium service.
The ads generated attention at scale while the website and landing page converted that attention into measurable enquiries.
WEBSITE
We rebuilt the Jidosha Customs website to reflect the standard of its work.
The new website was designed to feel premium, load quickly and present the business as an established specialist worthy of a high-value vehicle. Its structure made the services easier to understand while giving prospective customers clear routes towards requesting a quote.
The result was a digital presence that looked and performed like the business behind it: polished, professional and built to be taken seriously.
SEO
We focused Jidosha Customs’ organic search presence on the local services that mattered most: ceramic coating and paint protection film.
The long-term objective was to position the business in front of vehicle owners throughout their decision-making journey, from initially researching paint protection to actively choosing a provider.
During the first six months, the keyword strategy concentrated on building organic visibility, topical authority and stronger search rankings.
We published educational, research-stage content covering product explanations, comparisons and general paint-protection guidance. These articles reached vehicle owners who were still learning about ceramic coatings and paint protection film rather than actively looking to book.
This foundational content was essential. It demonstrated Jidosha Customs’ expertise, helped Google understand the website’s relevance and established the business as a trusted authority in its market, and it has done that job well.
LANDING PAGE
The campaign landing page had one job: turn a click into a qualified quote request.
We made the services easier to understand while giving prospective customers clear routes towards requesting a quote.
The result was a digital presence that looked and performed like the business behind it: polished, removed unnecessary distractions and created a direct journey from the advertisement to the service offer and enquiry action. Clear messaging, focused content and intentional calls to action helped visitors understand the value of Jidosha Customs’ services and take the next step.
During June, the landing page recorded 3,734 views.
30 DAYS OF META ADS - UNEDITED
From 1-30 June 2026, the campaign delivered:
326,000 impressions
90,581 people reached
8,415 clicks
2.58% click-through rate
3,734 landing-page views
236 qualified leads
With a total advertising investment of $13,256, the campaign achieved an average cost of $56.17 per lead.
These figures were taken directly from Meta Ads Manager.
THE RESULT?
$100,000 IN BOOKED REVENUE IN 30 DAYS
Jidosha Customs generated $100,000 in booked revenue during the campaign’s first 30 days.
A total advertising investment of $13,256 produced a 7.5× return on ad spend. In practical terms, every dollar invested in advertising returned approximately seven and a half dollars in booked revenue.
This was not the result of one isolated tactic.
SEO helped establish visibility. The website strengthened trust. The landing page converted campaign traffic. Meta advertising brought the right audience into the system.
Four moving parts, built to feed one another.
The result was a complete lead-generation engine that connected Jidosha Customs’ premium workmanship with vehicle owners ready to book.
30 DAYS OF META ADS - UNEDITED
From 1–30 June 2026, the campaign delivered:
326,000 impressions
90,581 people reached
8,415 clicks
2.58% click-through rate
3,734 landing-page views
236 qualified leads
With a total advertising investment of $13,256, the campaign achieved an average cost of $56.17 per lead.
These figures were taken directly from Meta Ads Manager.
DESIGNED TO MATCH THE CRG FAB BRAND
CRG Fab is known for premium custom fabrication and high quality workmanship, so the website needed to reflect that same level of professionalism. We created a modern, aggressive, and performance-driven design that aligns with the brand and appeals directly to the 4x4 market.
AUTOMATED & SCALABLE
CRG Fab’s previous website relied heavily on manual processes that slowed the business down internally. By migrating the business to Shopify, we automated payments and key store functions, reducing admin workload and eliminating the need to hire additional team members as the business scaled.
OPTIMISED FOR CONVERSIONS & SEO
The website was rebuilt with improved navigation, stronger calls to action, mobile optimisation, SEO focused structure, and conversion-driven product layouts designed to support both paid advertising and long term organic growth.
The result is a high performing Shopify e-commerce store that not only looks premium, but also improves efficiency, supports scalable growth, and drives measurable online sales.
We designed CRG Fab’s Shopify store to not only sell products, but to build trust and create a seamless shopping experience from the very first visit. Every section was strategically structured to maximise engagement, increase conversions, and support long term e-commerce growth.
High quality product imagery and aggressive visual branding immediately position CRG Fab as a premium name in the 4x4 performance industry.
Clear product categorisation allows customers to easily browse diesel tuning products, suspension systems, fabricated upgrades, and custom performance parts.
Product pages were designed with strong calls to action, streamlined layouts, and detailed information to increase buyer confidence and reduce friction in the purchasing process.
Mobile optimisation was prioritised to ensure a smooth shopping experience across all devices, especially for paid traffic coming from Meta Ads and Google Ads.
Trust building elements such as product imagery and branded visuals help reinforce credibility and product quality.
Strategic retargeting and tracking systems were integrated throughout the website to support ongoing advertising optimisation and conversion tracking.
The result is a high converting Shopify e-commerce store built to support aggressive advertising campaigns, improve customer experience, and generate consistent online sales.
FROM ZERO TO 93,500+ ORGANIC IMPRESSIONS
Before the rebuild, CRG Fab’s website had very limited visibility on Google and lacked the SEO structure needed to rank competitively for high intent 4x4 performance and fabrication searches.
Our SEO strategy focused on building a strong technical and on-page SEO foundation within Shopify to support long term e-commerce growth across Australia and international markets.
ON-PAGE & TECHNICAL SEO
We optimised key areas throughout the Shopify store including product pages, collection pages, metadata, headings, image optimisation, internal linking, and technical SEO settings to improve overall search visibility and user experience.
KEYWORD-FOCUSED SHOPIFY STRUCTURE
The website was strategically structured around high intent search terms related to diesel tuning, suspension systems, intercoolers, fabricated upgrades, and custom 4x4 performance products. This helped position CRG Fab in front of customers actively searching for their products online.
PERFORMANCE TRACKING
Using Google Search Console and analytics data, we continuously monitored keyword performance, impressions, click-through rates, and search positioning to guide ongoing optimisation decisions and improve visibility over time.
In just 7 months after launch, the website had already reached:
⮞ 5.97k total organic clicks
⮞ 93.5k total organic impressions
⮞ 6.4% average CTR
⮞ 7.4 average search position
The result is a strong SEO foundation that continues to increase CRG Fab’s visibility, attract high intent organic traffic, and support long term e-commerce growth.
THE RESULT? A HIGH-PERFORMING E-COMMERCE BRAND BUILT TO SCALE
This campaign demonstrates what’s possible when the right website, advertising strategy, automation systems, and SEO foundation work together.
By rebuilding CRG Fab’s outdated website into a fully optimised Shopify e-commerce platform, we helped transform the business into a scalable online brand focused on profitability, efficiency, and long term growth.
The results speak for themselves:
⮞ $31,000 profit generated from just $935 ad spend in a single month
⮞ 93.5k+ organic impressions since launch
⮞ 5.97k organic clicks through SEO growth
⮞ A fully optimised Shopify store designed for conversions and scalability
Beyond marketing performance, the new Shopify platform also streamlined CRG Fab’s day-to-day operations by automating payments and key store functions, reducing manual admin work and eliminating the immediate need to hire additional staff as the business scaled.
Most importantly, CRG Fab now has complete visibility over their marketing and sales performance, allowing business decisions to be backed by real data instead of guesswork.
From website redesign and automation through to high performing Meta Ads, Google Ads, and SEO, this project showcases the power of a strategic, conversion-focused digital growth system.