LEADS THAT BUILT FOUREVER STEEL & CORTEN’S GROWTH
FROM $900 INVESTMENT TO $15,000 PROFIT IN 30 DAYS
CLIENT
Fourever Steel & Corten
INDUSTRY
Landscaping & Architectural Steel Fabrication
DM DESIGN STUDIO'S SERVICES USED
GOOGLE ADS MANAGEMENT
COMPLETE WEBSITE DESIGN & BUILD
SEO (ON-PAGE AND LOCAL SEARCH)
BACKGROUND
Before partnering with us, Fourever Steel & Corten was a brand-new business in the landscaping and fabrication space. With no existing website or online presence, the owners were focused on getting their footing, establishing their product range, finding customers, and building brand recognition from the ground up. They had high-quality steel and corten edging products but lacked the digital foundation needed to attract consistent enquiries. Without a website, SEO, or advertising strategy, the business wasn’t visible on Google and had no reliable way to generate leads or track performance.
HOW FOUREVER STEEL & CORTEN FOUND SUCCESS WITH DM DESIGN STUDIO
OUR STRATEGY
WEBSITE BUILD
Designed a professional, conversion-focused website that showcased Fourever Steel & Corten’s premium products.
Built a clean, modern design optimised for mobile users and SEO performance.
Added strong calls to action and clear service pages to guide visitors towards enquiries and quote requests.
GOOGLE ADS
Developed targeted Google Ads campaigns focused on high-intent local searches such as “corten steel garden edging” and “steel garden edging near me”.
Created ad groups that matched search intent and maximised click-through rates.
Within 30 days, generated consistent, high-quality leads, turning a $900 ad spend into $15,000 profit.
SEO
Performed comprehensive keyword research to identify valuable search terms across Melbourne’s landscaping and construction markets.
Optimised on-page content and metadata to build early organic visibility.
Set up Google Analytics and Search Console to track keyword performance and conversions, laying the foundation for long-term SEO growth.
WEBSITE
We created Fourever Steel & Corten’s website from the ground up, blending strategic SEO, modern design, and lead-focused functionality to help them attract and convert new customers fast.
OPTIMISED FOR SEARCH
We built Fourever Steel & Corten’s website with a strong SEO foundation from day one, a clear site structure, keyword-optimised service pages, fast load speeds, and metadata tailored to rank for high-intent local searches. This ensures long-term visibility as the business continues to grow across Melbourne.
DESIGN THAT REFLECTS QUALITY
The site design mirrors Fourever Steel & Corten’s premium craftsmanship: minimal, modern, and professional. Every element, from colour palette to layout, was designed to highlight their steel and corten edging products while providing a seamless, user-friendly experience across all devices.
The result: a professional, search-ready website built to convert and scale with the business as demand grows.
With Google Ads, we focused on capturing high-quality, service-ready traffic by targeting search terms from users actively looking for steel and Corten edging solutions in Melbourne.
Instead of running broad, generic ads, we built tightly focused campaigns around high-intent, location-based keywords such as “corten garden edging Melbourne” and “steel edging supplier near me”. This ensured that every click came from someone genuinely ready to make an enquiry or request a quote.
The strategy delivered immediate results, generating consistent daily enquiries within the first week. In just 30 days, Fourever Steel & Corten turned a $900 ad spend into $15,000 profit, proving the power of well-structured Google Ads and precise targeting.
FROM ZERO TO 300+ MONTHLY IMPRESSIONS ORGANICALLY
Our SEO strategy for Fourever Steel & Corten is built on a strong foundation of on-page and off-page optimisation, focused on improving search visibility, expanding local reach, and building sustainable organic growth over time.
Content Strategy: We publish 4 SEO-optimised blog posts each month, crafted around landscaping and corten steel topics that are seasonal, informative, and keyword-driven. Each article includes an engaging SEO title, meta description, and excerpt to boost click-through rates and strengthen relevance for search terms like “corten edging Melbourne” and “steel garden edging ideas”. These blogs are published directly on the Fourever Steel & Corten website to build authority within the landscaping and architectural steel niche.
Local SEO via GMB: To capture local leads and strengthen visibility in search results, we publish 4 Google My Business posts each month. Each post focuses on geo-targeted and service-specific content, designed to increase exposure for searches across Melbourne and surrounding suburbs.
Off-Page SEO: We build high-quality backlinks through guest posting and social bookmarking to reinforce domain authority and credibility. These off-page efforts help support ongoing ranking improvements and position the brand as a trusted steel and corten edging provider.
Performance Tracking: Every SEO activity is tracked using Google Search Console and Analytics, allowing us to monitor performance, identify keyword growth, and make data-driven adjustments to maximise visibility and results.
The result is a comprehensive, locally focused SEO strategy that drives steady lead generation, builds brand authority, and positions Fourever Steel & Corten as a recognised name in Melbourne’s landscaping and steel fabrication market.
THE RESULT? RAPID GROWTH AND LONG-TERM MOMENTUM!
Fourever Steel & Corten’s campaign shows what’s possible when a new business launches with the right digital strategy. By combining a high-performing website, data-driven Google Ads, and consistent SEO, we delivered immediate results: fast leads, real profit, and lasting visibility.
This approach not only produced $15,000 profit from a $900 ad spend in the first month, but also built the organic foundation for sustainable growth, with over 300 monthly impressions already being generated through Google Search.
Whether you’re starting from scratch or looking to scale your service-based business, our integrated approach proves how the right strategy can deliver both instant wins and long-term success.