HOW CRG FAB TURNED $935 INTO $31,000 PROFIT IN 30 DAYS
CLIENT
CRG Fab
INDUSTRY
Custom 4x4 Fabrication & Performance
DM DESIGN STUDIO'S SERVICES USED
GOOGLE ADS MANAGEMENT
COMPLETE E-COMMERCE WEBSITE DESIGN & BUILD
SEO (ON-PAGE AND LOCAL SEARCH)
FACEBOOK & INSTAGRAM ADS (META)
BACKGROUND
Before partnering with us, CRG Fab was managing their marketing in-house but wasn’t seeing the results they expected. Despite investing consistent money into advertising and marketing efforts each month, the business struggled to generate strong returns or build a scalable online sales system.
At the time, they believed their advertising strategy was performing well. However, after speaking with our team and reviewing the business from a strategic perspective, it became clear there were major gaps in their website structure, tracking, ad strategy, and overall digital marketing approach.
Their existing website lacked the conversion-focused structure needed to support long term e-commerce growth, making it difficult to scale paid advertising effectively or understand what was actually driving sales.
That’s when CRG Fab decided to partner with DM Design Studio, investing the same monthly budget they were already spending internally, but with a far more strategic and data-driven approach.
HEAR DIRECTLY FROM CRG FAB
OUR STRATEGY
E-COMMERCE WEBSITE DESIGN & BUILD
Completely redesigned the website to create a modern, conversion-focused Shopify e-commerce experience.
Improved navigation, product organisation, and user flow to make purchasing easier for customers.
Built custom product and collection pages designed to increase trust and conversions.
Optimised the website for mobile performance, speed, and usability.
Implemented tracking systems to provide clear visibility into sales, customer behaviour, and campaign performance.
GOOGLE ADS
Developed highly targeted Google Ads campaigns focused on high-intent searches related to 4x4 upgrades and diesel performance products.
Structured campaigns around specific product categories and buyer intent.
Refined search terms and targeting continuously to improve conversion rates and reduce wasted spend.
Focused on attracting customers actively searching for premium 4x4 performance products.
SEO
Built a strong SEO foundation across the Shopify store to support long term organic growth.
Optimised product pages, collections, metadata, and technical SEO elements.
Improved keyword targeting and site structure to increase search visibility.
Implemented analytics and tracking tools to measure performance accurately and guide future growth strategies.
SOCIAL MEDIA ADS (META)
Created a profit-focused Meta Ads strategy designed specifically for e-commerce sales.
Tested multiple creatives, audiences, and product offers to identify the highest-performing combinations.
Used retargeting campaigns to convert warm audiences and recover abandoned traffic.
Scaled winning campaigns aggressively once profitable performance data was established.
Generated over $31,000 profit from just $935 ad spend in a single month through strategic optimisation and campaign scaling.
We redesigned CRG Fab’s website with a strong focus on performance, conversions, and scalable e-commerce growth.
BUILT FOR HIGH-PERFORMANCE E-COMMERCE
The new Shopify store was strategically designed to support both user experience and sales performance. From product discovery through to checkout, every part of the website was built to create a smoother and more conversion-focused customer journey.
DESIGNED TO MATCH THE CRG FAB BRAND
CRG Fab is known for premium custom fabrication and high quality workmanship, so the website needed to reflect that same level of professionalism. We created a modern, aggressive, and performance-driven design that aligns with the brand and appeals directly to the 4x4 market.
TRACKING & DATA IMPLEMENTATION
We implemented proper tracking systems across the website to provide full visibility into user behaviour, product performance, and campaign results. This allowed future marketing decisions to be driven by real data rather than guesswork.
SEO-READY SHOPIFY FOUNDATION
The entire Shopify store was built with SEO in mind, including optimised site structure, keyword focused collections, metadata, mobile optimisation, and technical SEO improvements to support long term organic growth.
The result: a high performing Shopify e-commerce store built not only to look professional, but to drive measurable revenue and support aggressive long term scaling.
We designed CRG Fab’s Shopify store to not only sell products, but to build trust and create a seamless shopping experience from the very first visit. Every section was strategically structured to maximise engagement, increase conversions, and support long term e-commerce growth.
High quality product imagery and aggressive visual branding immediately position CRG Fab as a premium name in the 4x4 performance industry.
Clear product categorisation allows customers to easily browse diesel tuning products, suspension systems, fabricated upgrades, and custom performance parts.
Product pages were designed with strong calls to action, streamlined layouts, and detailed information to increase buyer confidence and reduce friction in the purchasing process.
Mobile optimisation was prioritised to ensure a smooth shopping experience across all devices, especially for paid traffic coming from Meta Ads and Google Ads.
Trust-building elements such as product imagery and branded visuals help reinforce credibility and product quality.
Strategic retargeting and tracking systems were integrated throughout the website to support ongoing advertising optimisation and conversion tracking.
The result is a high converting Shopify e-commerce store built to support aggressive advertising campaigns, improve customer experience, and generate consistent online sales.
FROM $935 AD SPEND TO $31,000 PROFIT IN JUST 30 DAYS
When we took over CRG Fab’s advertising, the business had already been investing money into marketing internally, but without a clear strategy, proper data tracking, or scalable campaign structure.
Our focus was different from day one.
Instead of chasing vanity metrics like reach, clicks, or engagement, we built a Meta Ads strategy focused entirely on profitability and return on investment.
We started by identifying CRG Fab’s strongest performing products and building highly targeted campaigns around the audiences most likely to purchase. From there, we continuously tested creatives, ad copy, offers, and audience segments to gather performance data quickly.
Once we identified winning combinations, we scaled aggressively while maintaining profitability through ongoing optimisation and retargeting strategies.
Retargeting played a major role in the campaign’s success, allowing us to re-engage previous website visitors, abandoned carts, and warm audiences already familiar with the CRG Fab brand.
The result?
In just one month, we turned only $935 in ad spend into over $31,000 profit, delivering an exceptional return and proving the impact of a properly structured e-commerce advertising strategy.
This campaign became a turning point for CRG Fab, showing what’s possible when the right creative, targeting, tracking, and scaling systems are combined effectively.
CAPTURING HIGH INTENT BUYERS READY TO PURCHASE
Our Google Ads strategy focused on targeting customers actively searching for 4x4 performance products, diesel tuning upgrades, suspension systems, and custom fabricated parts.
Rather than targeting broad traffic, we built tightly structured campaigns around high intent keywords and specific product categories to attract buyers already ready to purchase.
Focused on high converting search terms with strong purchase intent.
Structured campaigns around specific product categories.
Implemented conversion tracking to accurately measure sales performance.
Continuously refined targeting and search terms to improve ROAS.
Used remarketing to re-engage previous website visitors and warm audiences.
By combining Google Ads with a high converting Shopify store, we created a scalable system designed to generate consistent and profitable online sales.
FROM ZERO TO 93,500+ ORGANIC IMPRESSIONS
Our SEO strategy for CRG Fab focused on building a strong technical and on-page SEO foundation within Shopify to support long-term e-commerce growth across Australia and international markets.
ON-PAGE & TECHNICAL SEO
We optimised key areas throughout the Shopify store including product pages, collection pages, metadata, headings, internal linking, image optimisation, and technical SEO settings to improve overall search visibility and user experience.
KEYWORD-FOCUSED STORE STRUCTURE
The website was strategically structured around high intent search terms related to 4x4 fabrication, diesel performance upgrades, suspension systems, intercoolers, and custom fabricated products. This helped position CRG Fab in front of customers actively searching for their products online.
SHOPIFY SEO OPTIMISATION
We implemented SEO best practices across the Shopify platform to improve indexing, crawlability, mobile usability, and overall website performance. Every optimisation was focused on increasing visibility while supporting conversions and long term scalability.
PERFORMANCE TRACKING
Using Google Search Console and analytics data, we continuously monitored keyword performance, click-through rates, impressions, and search positioning to guide ongoing optimisation decisions.
In just 7 months after launch, the website had already reached:
⮞ 5.97k total organic clicks
⮞ 93.5k total organic impressions
⮞ 6.4% average CTR
⮞ 7.4 average search position
The result is a strong SEO foundation that continues to increase CRG Fab’s visibility, attract high intent organic traffic, and support long-term e-commerce growth.
THE RESULT? A HIGH-PERFORMING E-COMMERCE BRAND BUILT TO SCALE
This campaign demonstrates what’s possible when the right website, advertising strategy, and SEO foundation work together.
By rebuilding CRG Fab’s Shopify store, implementing data-driven Meta Ads and Google Ads strategies, and creating a strong SEO foundation, we transformed the business into a scalable e-commerce brand focused on profitability and long-term growth.
The results speak for themselves:
⮞ $31,000 profit generated from just $935 ad spend in a single month
⮞ 93.5k+ organic impressions since launch
⮞ 5.97k organic clicks through SEO growth
⮞ A fully optimised Shopify store designed for conversions and scalability
Most importantly, CRG Fab now has complete visibility over their marketing performance, allowing every decision to be backed by real data instead of guesswork.
From website redesign and SEO through to high performing paid advertising campaigns, this project showcases the power of a strategic, conversion-focused digital marketing system.