LANDSCAPING LEADS FOR RYCOR

Client
Rycor Landscapes

Industry
Landscaping

DM DESIGN’S SERVICES USED

Google Ads Management

Complete Website Design & Build

SEO (on-page and local search)

Facebook & Instagram Ads (Meta)

BACKGROUND

Before working with us, Rycor had a self-built website that wasn’t converting and lacked a clear digital strategy. The business relied heavily on word of mouth for new clients, with no visibility on Google, no ad campaigns, and minimal social media presence. Additionally, there was no data tracking in place, leaving them with no insight into where their leads were coming from.

OUR STRATEGY

    • Designed a high-conversion website focused on lead generation.

    • Mobile responsive, SEO-optimized, and visually aligned with their brand.

    • Integrated clear calls-to-action and service pages to improve UX.

    • Built out tightly themed campaigns and landing pages.

    • Targeted high-intent local keywords (e.g., “landscaping Ballarat”).

    • Achieved cost per lead of just $12 from highly qualified, ready-to-buy prospects.

    • Conducted keyword research and on-page SEO updates.

    • Built out location-specific service pages to rank in the service area.

    • Set up Google Search Console and Analytics to monitor performance.

    • Began ranking for several key terms in local search within the first 3 months.

    • Launched Meta ad campaigns targeting homeowners in their service area.

    • Focused on showcasing recent projects and lead gen offers.

    • Provided strong visual content to match their high-end service quality.

    • Used retargeting to drive traffic back to the website and close warm leads.

    • Currently generating 50+ leads per month.

WEBSITE BEFORE

WEBSITE AFTER

We rebuilt Rycor’s website with a focus on SEO, clean design, and lead generation.

Optimised for Search
We implemented a strong SEO foundation, clear site structure, keyword-focused service pages, optimised metadata, and schema markup, to boost organic visibility and support long-term growth.

Premium Design, Practical UX
The design reflects Rycor’s high-end brand, while prioritising usability. Clean navigation, strong visuals, and clear calls to action guide users smoothly through the site.

Custom Landing Page for Leads
To support ad campaigns, we created a high-converting custom landing page, fast, focused, and mobile-optimised, designed to turn traffic into qualified enquiries.

The result: a professional, search-ready website that’s built to convert and scale with the business.

We designed a custom landing page to drive leads and build trust from the first click. Every element was intentionally placed to maximise engagement and conversions. See the sections added below:

  • A professional video is featured above the fold to immediately establish credibility and showcase the team in action.

  • Real reviews provide powerful social proof, reinforcing trust and the quality of Rycor’s service.

  • A curated gallery displays standout past projects, helping prospects visualise the craftsmanship and results they can expect.

  • Clear breakdown of services offered, allowing visitors to quickly find what they need.

  • The landing page includes a list of over 80+ suburbs and areas serviced, boosting local SEO and capturing long-tail search traffic.

The result is a conversion-focused landing page that builds trust, answers key questions, and captures leads efficiently.

From $92 to $7 Per Lead

When we launched the Meta Ads campaign, our primary objective was to generate qualified leads in a competitive niche. We began with a single broad campaign that brought in leads at an average cost of $92 each.

Through consistent A/B testing of ad creatives, refining our audience targeting, and iterative landing page improvements, we were able to bring that cost down to $37 per lead by Month 2.

By Month 3, after gathering sufficient data, we implemented a custom Lookalike Audience based on high-converting users and rolled out a retargeting campaign to capture warmer traffic. This strategic shift drove our cost per lead down to just $7, a 92% decrease from our original cost.

With Google Ads, we took a hyper-targeted approach by focusing only on high-income suburbs and search terms with strong purchase intent.

Instead of spreading budget thinly across broad demographics, we created a campaign tailored to those actively searching for a premium service, not just browsing.

This approach led to a significantly higher conversion rate and lower cost per acquisition, ensuring every dollar spent delivered measurable ROI.

From Zero to 4,000+ Monthly Impressions Organically

Our SEO approach for Rycor Landscapes is built on a strong foundation of on-page and off-page optimisation, focused on improving visibility, local reach, and long-term rankings.

  • Blog Strategy: We create 4 SEO-optimised blog posts per month, each tailored to seasonal topics and aligned with the most relevant, high-intent keywords. Every blog includes a compelling SEO title, meta description, and excerpt, designed to maximise clicks and improve organic performance. These are published directly on the client's website to strengthen domain authority and relevance.

  • Local SEO via GMB: We also publish 4 Google My Business posts monthly, with a strong focus on geo-targeting and local content to capture nearby leads and boost Rycor’s visibility in local search results.

  • Off-Page SEO: To enhance domain authority and backlinks, we implement guest posts and social bookmarks monthly. These quality external signals help improve rankings and trust across search engines.

  • Performance Tracking: Everything is tracked via Google Search Console, allowing us to monitor results closely and apply data-driven adjustments to continuously improve keyword performance and user engagement.

The result is a comprehensive SEO strategy that delivers consistent growth, supports local lead generation, and positions Rycor Landscapes as a top-tier brand in their market.

The Result? Sustainable Growth Across Every Channel!

This campaign demonstrates what's possible with a strategic, data-driven approach. By combining Meta Ads, Google Ads, and SEO with ongoing testing and refinement, we delivered fast wins and long-term value.

Whether you're looking for rapid lead generation or lasting organic visibility, we know how to deliver.

BE OUR NEXT SUCCESS STORY