The Ultimate SEO Checklist for Contractors in Perth
If you're a contractor in Perth, your potential customers are searching online for services like yours every day. Whether you're a builder in Joondalup, an electrician in Fremantle, or a landscaper in Rockingham, appearing on Google is critical to getting steady work and growing your business.
But just having a website isn’t enough anymore. With more trade businesses going digital, it’s vital that your site ranks well and reaches people in your service area. That’s where search engine optimisation (SEO) comes in.
At DM Design Studio, we help contractors in Perth, Sydney, Melbourne and Brisbane grow their online visibility through proven SEO strategies. While many people search for terms like “SEO company Sydney” or “local SEO services Sydney,” our methods are fully tailored to local markets like Perth. This checklist will guide you through the essential steps to improving your SEO, getting more leads, and making your website work harder for your business.
1. Make Sure Your Google Business Profile Is Fully Optimised
Your Google Business Profile is the first thing people see when they search for your service locally. It feeds information to Google Maps and helps you appear in the “Local Pack” – the top three results that show just under the ads.
Check the following:
Business name, address and phone number are accurate
Opening hours and service areas are up to date
Categories reflect your exact trade (e.g. electrician, builder, roofer)
Business description includes your services and locations
Photos of recent work are uploaded
You’re regularly collecting and replying to reviews
At DM Design Studio, we manage this process to ensure Perth contractors build a strong local presence right from the search results.
2. Create Suburb-Specific Pages on Your Website
Most trade businesses in Perth service a wide area – and your website needs to reflect that. A single “Contact Us” page or one-line mention of your service area won’t cut it.
Instead, you should have dedicated pages for each key suburb you service. For example:
Home Renovations Joondalup
Electrician in Canning Vale
Plumber for Scarborough Homes
These pages should include location-based keywords, testimonials from clients in those suburbs, and any past work you've done in the area. This approach improves your relevance in search results and builds trust with local customers.
3. Conduct Proper Keyword Research
SEO begins with understanding how people search. You might refer to yourself as a contractor, but your customers could be searching “kitchen renovation Perth” or “licensed plumber near me.”
We use keyword research tools to find out exactly what people are searching for in Perth. We then build these keywords naturally into your website content, titles, and meta descriptions.
Target both broad terms (e.g. “builder Perth”) and more specific phrases (e.g. “affordable home extensions Osborne Park”) for the best results.
4. Ensure Your Website Is Mobile-Friendly and Fast
Most people searching for tradies in Perth are doing so on their mobile phones. If your website is slow or not mobile-friendly, you’ll lose potential customers before they even see your services.
Check the following:
Does your website load in under 3 seconds?
Is the layout clear and readable on all devices?
Can users click to call or submit a form easily?
At DM Design Studio, we design fast, responsive websites specifically for tradies and contractors. We ensure your site performs well across all screen sizes and keeps visitors engaged.
5. Include Strong Calls to Action on Every Page
Visitors won’t become customers unless your site tells them what to do. Make it easy for people to contact you, request a quote or book a service.
Place calls to action at the top and bottom of every page. Examples include:
“Request a Quote”
“Call Now for Emergency Service”
“Book Your Free Consultation Today”
These should stand out and be easy to tap on mobile devices. We build every page of your website with lead generation in mind.
6. Build Trust with Reviews and Testimonials
Social proof matters. When people see that others have had a good experience with your business, they’re more likely to contact you.
Collect reviews on:
Google Business Profile
Facebook
Industry-specific directories
Then, showcase them on your website, especially on suburb-specific pages or service pages. Include the customer’s name, suburb, and if possible, photos of the completed job. We help our clients implement review systems and create layouts that build credibility.
7. Write Local Blog Content That Answers Real Questions
Blogging isn’t just for big businesses. For contractors, it's an excellent way to answer common customer questions, target local keywords, and improve your rankings.
Some topic ideas include:
“What’s the Cost of a Home Extension in Perth?”
“How to Prepare for a Bathroom Renovation in Western Australia”
“5 Signs You Need a Licensed Electrician in Fremantle”
Our content team at DM Design Studio writes SEO-optimised blog posts for trade businesses across Australia. These posts help you rank for long-tail keywords and position you as a trusted expert.
8. Use Schema Markup and Technical SEO Enhancements
Behind the scenes, your website needs to be technically sound. Schema markup helps search engines understand your business information, which can improve how your site appears in results.
We ensure your site includes:
Local Business schema
Correct title tags and meta descriptions
XML sitemap submission
Proper internal linking
Compressed images for faster load times
Our web development team takes care of these details so your site performs well and complies with SEO best practices.
9. Build Local Backlinks
Getting links from other reputable websites in Perth helps build your domain authority and tells Google that your business is trustworthy.
We help our clients earn backlinks from:
Local directories and business groups
Community sponsorships
Trade organisations and industry blogs
Collaborative partner businesses
These efforts improve your local rankings and visibility.
10. Track Your SEO Performance and Adjust Accordingly
SEO is not a set-and-forget strategy. It needs to be monitored and refined over time. At DM Design Studio, we provide monthly reports showing:
Keyword rankings
Website traffic
Conversion rates
Google Business Profile performance
This helps you see what’s working and where to focus next. We adjust your strategy based on real data to ensure ongoing growth.
How DM Design Studio Helps Perth Contractors Grow with SEO
We understand the trade industry and what it takes to compete online. Whether you're a roofer, concreter, builder or electrician, our SEO services are built around your needs and your local market.
Unlike broad strategies focused only on major cities, we tailor every campaign to your service area. While many companies focus on keywords like “SEO company Sydney” or “local SEO services Sydney,” we ensure our Perth clients benefit from equally powerful, locally relevant campaigns.
Our complete SEO service includes:
Local keyword research
Google Business Profile optimisation
Suburb landing page creation
Website audits and improvements
Monthly blog content
Link building and outreach
Full performance reporting
We help contractors build strong online foundations that deliver real business results.
Visit www.dmdesignstudio.au to learn more about our SEO services and how we can help your Perth trade business grow through improved online visibility.
