How to Use Meta Ads to Capture Last-Minute Holiday Clients
As the holiday season approaches, many Perth-based tradies and contractors find themselves navigating a surge in demand from last-minute clients. Whether it’s emergency plumbing, urgent electrical work, or last-minute landscaping, having a strong digital presence becomes critical. At DM Design Studio, we help tradies across Brisbane, Melbourne, Sydney and Perth use Meta Ads effectively to capture these high-intent leads before the year ends.
Why Meta Ads Work for Holiday Traffic
Meta Ads, formerly Facebook Ads, offer targeted advertising options that are ideal for urgent, time-sensitive services. Unlike traditional ads, Meta allows you to reach your local audience based on location, interests, behaviours, and even online activity. This is particularly useful when targeting users searching for emergency services or booking work before the new year.
With people scrolling through Facebook and Instagram throughout the holidays, you have a unique window to get your service in front of them quickly. Ads with copy like "Same-Day Electrician in Perth" or "Holiday Plumbing Services Available Now" perform well during this period.
Optimising Campaigns for Last-Minute Clients
To convert clicks into bookings, your Meta Ads campaign needs a few non-negotiables:
Clear call-to-action: Phrases like "Book Now", "Call Today", or "Get an Instant Quote" work well.
Local targeting: Focus on suburbs you service. Geo-specific ad sets ensure your budget is spent efficiently.
Time-sensitive offers: Mention deadlines or holiday cut-offs to create urgency.
Strong visuals: Images showing your work or equipment help build trust instantly.
We also set up retargeting campaigns for users who visit your site but don’t convert, helping you re-engage warm leads.
Aligning with Your Booking Process
Meta Ads are only as effective as the process that follows. At DM Design Studio, we make sure your ads link to fast-loading, mobile-friendly landing pages with visible contact details and clear messaging. This ensures that users who click through can quickly act.
We recommend updating these pages for the season, highlighting:
"Now Taking Holiday Bookings"
"Limited Availability Before Christmas"
"Emergency Services Open During the Break"
These small changes help reassure clients you can respond fast, encouraging them to contact you right away.
Leveraging Perth Local Trends
We tailor Meta campaigns using data from past years to identify peak enquiry periods across Perth suburbs. This helps us allocate budget where and when it matters most. With competition often lowering during the holidays, cost-per-clicks also tend to drop, making it a cost-effective time to run ads.
We also adjust bidding strategies based on time of day and device type, ensuring you capture mobile users who are on the move or browsing in the evenings.
Campaign Variations That Perform
Here are three styles of Meta Ads we typically run for last-minute clients:
Urgency-Based Ad: "Need a Plumber Before Christmas? We’re Open. Book Now."
Service-Focused Ad: "Same-Day Electrical Repairs in Perth. Licensed & Local."
Testimonial Ad: A photo + quote from a happy client, emphasising quick turnaround and quality.
We combine these with seasonal creatives and video snippets to stand out in a crowded feed.
Why Work with DM Design Studio
We’re more than a digital agency. At DM Design Studio, we specialise in working with trade businesses across Brisbane, Melbourne, Sydney and Perth. Our knowledge of local service areas, search intent, and seasonal patterns means we build campaigns that convert.
If you’re looking to generate quality leads during the holiday period, Meta Ads can be one of your best tools, but only when managed properly.
We handle everything from ad copy to targeting, budget allocation and landing page setup. That way, you can focus on delivering the service while we keep the jobs coming in.
Final Thoughts
The holiday season is a high-opportunity time for tradies in Perth. If your business is open for bookings, Meta Ads can help you capture those last-minute jobs before competitors do. With the right strategy, creatives and call-to-actions, you can stand out and convert users who need help now.
Visit www.dmdesignstudio.au to learn more about our Meta Ads services and how we can help your business grow through targeted digital campaigns.
