Google Ads Tactics to Keep Tradie Leads Flowing Over the Holidays
For tradies in Brisbane, the holiday season doesn’t have to mean a slowdown in business. With smart Google Ads strategies, you can continue to bring in qualified leads, even during the quieter weeks of December and early January. At DM Design Studio, we help tradies across Brisbane, Sydney, Melbourne and Perth maintain momentum by tailoring digital advertising to match holiday demand.
Why Google Ads Work During Holidays
Many homeowners and businesses plan projects or urgent repairs before or after the festive season. This makes December and early January a valuable window for trades like plumbing, electrical, and emergency services. Google Ads are ideal because they allow you to:
Appear instantly in searches like “emergency plumber Brisbane” or “electrician open now”
Target location-based keywords to reach ready-to-hire local clients
Control your budget and adjust based on demand
With the right tactics, you can increase visibility at a time when competition may ease off.
1. Update Your Holiday Ad Copy
Your ads should match the season. Let searchers know you're available over the break:
"Open through December"
"Taking January bookings now"
"Emergency callouts available"
Seasonal callouts not only improve click-through rates but also help your ads stand out in a busy feed.
2. Use Location Extensions
Make sure your ads show your service areas clearly. If you're based in Brisbane but service specific suburbs like Paddington, Chermside, or Carindale, highlight these locations in your copy and ad extensions.
DM Design Studio ensures all campaigns include accurate location targeting, so tradies appear in relevant searches like "Google Ads Sydney" or "plumber near me open today".
3. Adjust Your Bidding Strategy
Consider increasing bids during peak times, such as just before public holidays or the first week of January. We also recommend using smart bidding options, like:
Maximise conversions
Target CPA (cost per acquisition)
These allow your campaigns to adapt automatically to changes in user behaviour during the holidays.
4. Schedule Your Ads for High-Intent Hours
Review your analytics to see when most enquiries come in. Tradie customers tend to search early morning or after hours. Schedule your ads to appear when they're most likely to convert.
Our team reviews past data to identify high-performance time slots and builds your schedule accordingly.
5. Retarget Missed Visitors
If someone visits your site but doesn’t enquire, don’t let them go. Use retargeting ads across Google Display to remind them you’re available. A well-timed ad can bring them back when they’re ready to book.
Retargeting is cost-effective and keeps your brand visible without competing for the top of the search page.
6. Highlight Reviews and Credibility
During the holidays, customers want reliability. Use ad extensions and landing page content to display 5-star reviews, qualifications, and guarantees. People are more likely to click on tradie ads they can trust.
At DM Design Studio, we design ad campaigns that combine compelling offers with trust-building content.
7. Update Landing Pages for Holiday Enquiries
Even the best Google Ads won’t convert if your website doesn’t back them up. Update your landing pages with:
Clear call-to-actions like "Enquire Now for Holiday Work"
Mobile-first design that loads quickly
Trust elements like availability hours and response time
We ensure that all your campaign traffic leads to optimised, high-converting pages.
8. Don’t Pause Your Campaigns Over the Break
Many tradies pause ads in December. That’s a missed opportunity. Even if you’re not working full-time, it’s smart to:
Collect January bookings
Promote consultation calls
Stay top-of-mind during the downtime
We help you shift campaign goals toward lead generation or list-building if you’re not taking on jobs.
9. Use Seasonal Keywords
People change the way they search during the holidays. Add phrases like:
"available over Christmas"
"January tradie near me"
"holiday plumbing service Brisbane"
We monitor search trends to include timely phrases that bring more relevant traffic.
10. Review and Optimise Weekly
Holidays can shift search trends quickly. We check campaigns every week, reviewing search terms, conversions, and spend. This allows us to adjust ads, budgets, and keywords to maintain performance.
Partner with Experts in Google Ads for Tradies
At DM Design Studio, we specialise in creating targeted, results-driven Google Ads for tradies across Australia. Whether you're based in Brisbane, Melbourne, Sydney or Perth, we understand how to keep your business front and centre during the holiday season.
With expert ad copywriting, keyword research, and conversion-focused landing pages, we turn clicks into customers when it matters most.
Visitwww.dmdesignstudio.au to find out how we can keep your leads flowing right through the holidays.
