Getting Repeat Jobs with the Right Google Ads Funnel
For many tradies in Sydney, generating one-off jobs through advertising isn’t the hard part. The real challenge is building a pipeline of repeat work. Whether you're a plumber in Parramatta, an electrician in the Inner West, or a builder in the Northern Beaches, sustaining a reliable stream of bookings means turning first-time customers into long-term clients.
At DM Design Studio, we specialise in digital marketing strategies tailored for tradies. One of the most powerful tools we use is a properly structured Google Ads funnel, designed not just to capture new leads, but to keep those customers coming back.
If you're running Google Ads but not seeing long-term value, this guide will show you how to fix that.
What Is a Google Ads Funnel?
A Google Ads funnel is a step-by-step pathway that moves a potential customer from discovery to enquiry to retention. Instead of relying on a single ad to convert cold leads, a well-built funnel nurtures and re-engages prospects throughout their decision-making journey.
We break the funnel down into three key stages:
Top of Funnel (TOFU): Introduces your business to people who don’t know you yet.
Middle of Funnel (MOFU): Builds trust and encourages a decision.
Bottom of Funnel (BOFU): Converts them into paying clients, and positions you for repeat work.
Let’s explore how this works for Sydney-based tradies.
Top of Funnel: Targeting the Right Traffic
The first step in any successful funnel is making sure the right people see your ads. This is where most campaigns fall short, too broad, too vague, and not tailored to the local customer’s intent.
At DM Design Studio, we craft Google Ads campaigns using high-intent keywords such as “emergency plumber Sydney” or “licensed electrician Inner West.” We also use suburb-level targeting so your ads only show in serviceable areas.
But it doesn’t stop there. Your ad copy needs to speak to tradie-specific customer concerns, fast response, fixed pricing, licensed and insured, quality workmanship. These are the messages that cut through.
Instead of sending all traffic to your homepage, we direct TOFU clicks to a clean, informative landing page focused on their specific need, such as “Same-Day Hot Water Repairs in Sydney.”
Middle of Funnel: Build Trust and Stay Front of Mind
Many tradies lose potential customers simply because they didn’t follow up. The customer clicks on your ad, reads the page, but leaves without calling, and you have no way to bring them back.
That’s where retargeting comes in.
We use Google Display Ads and YouTube remarketing to re-engage past visitors with testimonials, guarantees, or before-and-after photos of your work. This is especially useful for tradies offering bigger-ticket services like kitchen renovations or deck building, where the decision may take days or weeks.
We also help you build email capture forms on your website so you can nurture warm leads through a series of automated follow-ups. It’s not just about one click, it’s about multiple impressions that build familiarity and trust.
Bottom of Funnel: Conversion and Rebooking
Once someone becomes a client, your marketing job isn’t over.
We help tradies run re-engagement campaigns targeting previous customers. For example, a Google Ads remarketing campaign offering “10% off your next electrical job” or “Annual plumbing maintenance reminder” brings repeat work without chasing cold leads.
We also track all leads and conversions using call tracking, form submissions, and analytics, so you know exactly which campaigns are driving new and repeat bookings.
With DM Design Studio, we ensure your Google Ads don’t just fill your calendar today, they help you build a loyal customer base for the future.
Why Most Tradie Ads Fail to Deliver Repeat Jobs
Here are the most common mistakes we see when tradies come to us after trying Google Ads themselves or through generalist agencies:
Ads link to the homepage instead of dedicated landing pages.
No follow-up systems for people who click but don’t convert.
No re-engagement or remarketing strategy in place.
Broad targeting wasting budget on areas or services not offered.
No performance tracking, just running blind.
That’s why our clients across Sydney, Brisbane, Melbourne and Perth trust us to manage their ad funnels from top to bottom.
Real Results: How One Sydney Plumber Doubled His Repeat Clients
A local plumber in Sydney’s south came to us after running Google Ads with limited success. He was getting clicks but few calls, and almost no repeat jobs.
We rebuilt his funnel by:
Running targeted suburb-based ads for high-value services.
Creating service-specific landing pages with strong calls-to-action.
Adding lead tracking and form integrations.
Launching remarketing ads with seasonal offers to past visitors.
Creating a customer database for future re-engagement.
Within three months, his cost per lead dropped by 40%, and his repeat booking rate doubled.
The DM Design Studio Difference
We’re not just another digital agency. At DM Design Studio, we specialise in Google Ads for tradies. We understand how to speak to your customers, how to target the right search terms, and how to get you long-term return, not just a few quick wins.
If you’re a Sydney-based contractor looking to grow your business with reliable, high-converting ads, we’ll help you build a funnel that works.
Our full service includes:
Google Ads strategy and setup
Suburb-specific ad campaigns
Custom landing page design
Retargeting campaigns
Conversion tracking and reporting
Ongoing optimisation
We also service tradies in Brisbane, Melbourne and Perth with tailored campaigns for their local markets.
Is Your Google Ads Funnel Set Up for Repeat Work?
If you’re only getting one-off jobs from your digital marketing, you’re missing the bigger picture. A well-built Google Ads funnel turns new customers into long-term clients.
At DM Design Studio, we’ll help you attract, convert and rebook the right customers consistently, so your calendar stays full all year round.
Visitwww.dmdesignstudio.au to book a free consultation and let’s talk about getting better results from your next Google Ads campaign.
